Michelle Childs, graduate of the University of North Carolina Greensboro, is an assistant professor of Retail Management in the Department of Retail, Hospitality, and Tourism Management. Michelle has retail management experience, working for Nordstrom and Kohl’s. Based on her interests in the apparel retail industry, she pursued graduate education in consumer, apparel, and retail studies. Her primary research interests are brand extensions, brand collaborations, and international retailing.
She has conducted research on various brand extension strategies of fashion apparel brands and its impact on brand image. Michelle is a member of the International Textile and Apparel Association and the American Collegiate Retail Association as well as assists retail students involved in the National Retail Federation Student Association.
Michelle’s contact information:
Department of Retail, Hospitality, and Tourism Management
247 Jessie W. Harris Building
1215 Cumberland Avenue
Knoxville, TN 37996-1900