As the holiday season rapidly approaches, the College of Education, Health, and Human Sciences Ann Fairhurst from the Department of Retail, Hospitality, and Tourism Management predicts that earlier shopping, self gifting, and mobile commerce will be the dominating factors in the 2015 holiday shopping season.
Fairhurst feels that shoppers will spread out their budget, take advantage of early promotions, and avoid crowds and last minute shopping stress. Read more about Fairhurst’s expert opinion, including a list of the most popular gift ideas as featured in this TN Today article.