Launching the Next Generation of Retail Leaders: NRF Foundation Student Program in New York City
Launching the Next Generation of Retail Leaders: NRF Foundation Student Program in New York City
This January, students from the Retail and Merchandising Management (RMM) program in the Department of Retail, Hospitality, and Tourism Management (RHTM) participated in the National Retail Federation (NRF) Foundation Student Program in New York City.
Recognized as one of the nation’s premier professional development experiences for college students pursuing careers in retail, merchandising, and consumer-focused industries, the program aligns closely with RHTM’s commitment to providing unparalleled student experiences. Held in conjunction with the industry’s largest annual gathering, the program immersed students in the energy, innovation, and evolving opportunities shaping today’s retail landscape.
With generous support from the Annual RHTM Student Enrichment Fundraiser, the RMM program brought thirteen undergraduate students to New York City to participate in this highly competitive and career-defining experience. Travel funding plays a critical role in expanding access to national-level industry engagement, particularly opportunities that provide direct interaction with employers, recruiters, and executive leaders. For many students, participation in programs of this scale would not be possible without the continued investment of alumni and industry partners.
The NRF Foundation Student Program offers an intensive, multi-day experience focused on career readiness, industry exposure, and professional networking. Students participated in executive-led sessions addressing current trends in merchandising, marketing, sustainability, supply chain management, technology, and artificial intelligence. In addition, company Tours & Talks provided behind-the-scenes access to major retail organizations, allowing students to see how classroom concepts translate into real-world strategy and decision-making.
A cornerstone of the program is its emphasis on talent pipelines and career access. Through recruiter-led sessions, structured networking events, and a dedicated career fair, students engaged directly with employers seeking interns and early-career professionals. These interactions play a critical role in helping students secure internships and full-time positions upon graduation, giving them a competitive advantage in a rapidly evolving industry.
Students consistently cited the program’s impact on their professional growth and confidence.
“I am grateful for the opportunity to engage directly with industry leaders, explore the retail landscape firsthand, and connect classroom learning to real-world careers,” stated Lainey Brossant, a junior in RMM.
Sydney Skelton, a sophomore in RMM, shared a similar perspective, stating, “It has allowed me to build connections that are beneficial now and after my college years. Not only have I gained so much knowledge, but I’ve also been able to strengthen my professional confidence. I am immensely grateful to the RHTM Department for my scholarship, which has allowed me this invaluable experience!”
Participation in the NRF Foundation Student Program reflects RHTM’s broader commitment to experiential learning and career preparation.
“This program exemplifies how experiential learning bridges education and industry, preparing students to enter the workforce with confidence and meaningful professional connections,” stated Junehee Kwon, Professor and Department Head of RHTM.
Michelle Childs, Associate Professor and faculty advisor for the NRF Student Association at UTK, added, “By investing in travel support and high-impact professional experiences, we ensure that our students are not only academically prepared, but also professionally connected and industry-ready.”
RHTM is deeply grateful to its alumni and supporters whose continued investment makes these transformative opportunities possible and directly supports the success of the next generation of retail leaders. For more information about programs offered in RHTM, please visit https://cehhs.utk.edu/rhtm or email rhtm@utk.edu. To support transformative experiential learning opportunities, consider donating HERE or joining us for the 21st Annual RHTM Student Enrichment Fundraiser on Friday, April 24