Undergraduate Programs
Empower Your Future in Retail, Hospitality, and Tourism
The Retail, Hospitality, and Tourism Management program at the University of Tennessee, Knoxville, equips you with the skills and knowledge to succeed in a dynamic and fast-growing industry: Hospitality and Tourism or Retail and Merchandising. If you’re passionate about creating memorable guest and shopper experiences or driving organizational success, our programs provide the foundation for a thriving career in these diverse and exciting fields.
Explore RHTM Majors
Discover exciting career paths in Retail, Hospitality, and Tourism Management (RHTM) at UTK! Click through each of our programs to learn why studying Hospitality and Tourism Management (HTM) or Retail and Merchandising Management (RMM) can set you up for success in dynamic, fast-growing industries.
Not looking for a major? Consider one of our minors to complement your education and expand your career opportunities.
Hospitality and Tourism Management, BS
The Bachelor of Science in Hospitality and Tourism Management (HTM) prepares students for leadership roles in the global hospitality and tourism industry. Our program emphasizes hands-on, real-world learning experiences in areas such as hotels, events, tourism, and food and beverage management. These experiences ensure our graduates have the skills and confidence to succeed in this dynamic field.
Retail and Merchandising Management, BS
The Bachelor of Science in Retail and Merchandising Management (RMM) equips students with the skills and knowledge to thrive in leadership roles in retail and other customer-facing industries. Through hands-on projects and experiential learning, you will explore essential industry pillars such as fashion buying and merchandising, e-commerce and digital retail, and key retail operations. This practical approach ensures our graduates are prepared to excel and innovate in an ever-evolving industry.
Meet Your Advisor
In RHTM, your success is our top priority. We provide personalized academic guidance, career preparation, and holistic support to help you thrive—academically, professionally, and personally. Join a supportive community committed to empowering you every step of the way.
Explore Your RHTM Experience
From career-building internships and immersive study tours to hands-on learning and student-led organizations, RHTM students gain real-world experiences that prepare them for success across industries.