Research and Outreach

Our Research and Community Impact

Connecting Research to Real-World Change.

At the Department of Retail, Hospitality, and Tourism Management (RHTM), research doesn’t stop at discovery—it drives innovation across industries. Our faculty and students transform cutting-edge academic insights into real-world solutions that strengthen businesses, enrich consumer experiences, and build thriving communities. Blending empirical analysis, human-centered research, and field-based engagement—RHTM scholars tackle critical issues in retail, hospitality, and tourism—bridging the gap between research and practice.

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Rural Business & Retail Development

Through two innovative, USDA-funded initiatives, Dr. Michelle Childs and Dr. Heejin Lim are helping rural businesses and producers thrive in today’s ever-changing environment:

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Food Allergy Education

Through a USDA-funded project, Dr. Junehee Kwon and project partners developed storytelling-based educational materials to help faculty engage students in learning about food allergy awareness and management.

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Food4VOLS

Food4VOLS, led by Tyler White and supported by the UT Student Environmental Initiatives Fund, rescues surplus food and transforms it into free, ready to heat meals for the UTK community.

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“Engaging in community-based research and outreach has been one of the most fulfilling parts of my career. It’s deeply meaningful to apply my expertise in ways that strengthen local businesses, empower entrepreneurs, and create real impact. Giving back to the community through knowledge and collaboration inspires everything I do.”

Heejin Lim

Professor of Retail and Merchandising Management