With several years of combined industry and teaching experience in retail and fashion, I’m passionate about bridging the gap between theory and real-world practice through hands-on, experiential learning. In my classes, students gain the knowledge, tools, creativity, and confidence to navigate and lead in today’s fast-paced, ever-evolving consumer landscape. Whether unpacking the foundations of the fashion industry, diving into consumer insights, or crafting bold promotional strategies, I aim to spark curiosity and empower future-ready leaders. My research supports this mission by examining consumer behavior, marketing, and branding in both digital and physical environments.