{"id":154,"date":"2012-09-26T19:13:28","date_gmt":"2012-09-26T19:13:28","guid":{"rendered":"http:\/\/sportandpeaceutk.wordpress.com\/?p=154"},"modified":"2016-09-29T13:22:58","modified_gmt":"2016-09-29T13:22:58","slug":"los-angeles-joan-coraggio-saatchi-saatchi-grace-kiraguri","status":"publish","type":"post","link":"https:\/\/cehhs.utk.edu\/sportandpeace\/2012\/09\/26\/los-angeles-joan-coraggio-saatchi-saatchi-grace-kiraguri\/","title":{"rendered":"Los Angeles: Joan Coraggio (Saatchi &amp; Saatchi) &amp; Grace Kiraguri"},"content":{"rendered":"<p>Our next stop in LA was to visit\u00a0<a href=\"http:\/\/www.saatchila.com\/#work\">Saatchi &amp; Saatchi<\/a>\u00a0where we met up with Emerging Leader Grace Kiraguri from Kenya and her Mentor, Joan Coraggio. During their time together, these two have learned not only business strategies and cultural differences, but the Gangnam Style dance as well!<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-155\" title=\"IMG_3836\" alt=\"\" src=\"http:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3836.jpg\" height=\"416\" width=\"625\" srcset=\"https:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3836.jpg 1800w, https:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3836-300x200.jpg 300w, https:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3836-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><a href=\"http:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3664.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-157\" title=\"IMG_3664\" alt=\"\" src=\"http:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3664.jpg?w=300\" height=\"200\" width=\"300\" srcset=\"https:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3664.jpg 1800w, https:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3664-300x200.jpg 300w, https:\/\/cehhs.utk.edu\/sportandpeace\/wp-content\/uploads\/sites\/19\/2012\/10\/img_3664-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>During our day together, we toured the ESPN SportsCenter set, and participated in the live taping of a Hispanic sports program.<\/p>\n<p>Grace grew up in a rural village in Kenya with 8 brothers and sisters. Growing up, she never considered herself an \u201cathlete,\u201d but she always enjoyed playing sports and going to school. She credits her father for building her self- confidence because he supported her in both pursuits. \u201cMy father did the opposite of what African society thought was right. He educated us all. All seven girls. And because of him, I don\u2019t see myself as a lesser human being.\u201d<\/p>\n<p>Grace completed her MBA at the University of Nairobi, with an emphasis in Marketing. After graduation, Grace was hired as a consultant to market a large sporting event in Kenya, something she never thought possible.<\/p>\n<p>Through that experience, Grace realized the potential of sports marketing as a career and launched her very own Icon Sports Marketing Corporation \u2013 quite an incredible feat for anyone, but most certainly impressive for someone who has no other female mentors in the industry.<\/p>\n<p>\u201cI had no clue how to work in sports marketing, but I did a lot of searching on the Internet. I googled as many U.S. sports marketing companies as I could find and became convinced that someone can earn a living by marketing sports. Every day, I just wake up and create my own sports packages but to talk to people who have actually done it would be so helpful.\u201d<\/p>\n<p>Due to her business success, Grace\u2019s influence extends beyond the sports world; she has very much become the face of women entrepreneurs in Kenya and is a perfect fit for Saatchi and Saatchi. At Saatchi, Grace has learned about sponsorships, contracts, and marketing from \u201cpeople who have actually done it\u201d and done it very well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our next stop in LA was to visit\u00a0Saatchi &amp; Saatchi\u00a0where we met up with Emerging Leader Grace Kiraguri from Kenya [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-global-sports-mentoring-program"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los Angeles: Joan Coraggio (Saatchi &amp; Saatchi) &amp; Grace Kiraguri - Center for Sport, Peace, and Society<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cehhs.utk.edu\/sportandpeace\/2012\/09\/26\/los-angeles-joan-coraggio-saatchi-saatchi-grace-kiraguri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los Angeles: Joan Coraggio (Saatchi &amp; 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