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<\/a><\/p>\nCassia is the Director of the Department of Management and Strategic Planning in the Ministry of Sport. She is responsible for many of the policies and strategies related to the upcoming Olympics, World Cup, and the 2013 \u201cNational Year of the Woman in Sports.\u201d<\/p>\n
As part of her role at the Ministry of Sport, Cassia is responsible for creating policies that lessen gender inequalities. In addition, she is charged with increasing the number of women in sports administration positions and decreasing gender violence and workplace discrimination.<\/p>\n
\u201cWe need more women to direct policies in sport. The message of gender equality can\u2019t stop with the University elite. We have to find a way to reach those individuals who do not have access to formal education.\u201d<\/p>\n
As Procter\u00a0&\u00a0Gamble\u00a0is one of the primary sponsors of the Olympic Games,\u00a0Cassia\u00a0is\u00a0learning\u00a0from P&G\u2019s strategies to market\u00a0aroundinternational events,\u00a0using\u00a0cutting edge approaches to digital, mobile, and social media to reach the masses.\u00a0Cassia\u00a0will\u00a0use these strategies to promote her message of gender equality at the grassroots level\u00a0when she returns home.<\/p>\n","protected":false},"excerpt":{"rendered":"
The whirlwind driving tour of the midwest wasn’t over in Indianapolis, and we drove on to Cincinnati – home of […]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-global-sports-mentoring-program"],"acf":[],"yoast_head":"\n
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