{"id":25184,"date":"2025-08-20T11:10:11","date_gmt":"2025-08-20T11:10:11","guid":{"rendered":"https:\/\/cehhs.utk.edu\/rhtm-dev\/?page_id=25184"},"modified":"2026-01-12T11:56:50","modified_gmt":"2026-01-12T16:56:50","slug":"research-and-outreach-overview","status":"publish","type":"page","link":"https:\/\/cehhs.utk.edu\/rhtm\/research-and-outreach-overview\/","title":{"rendered":"Research and Outreach"},"content":{"rendered":"\n<div class=\"wp-block-group fw_orange--banner is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull banner__img is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"996\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/research-heading.webp\" alt=\"\" class=\"wp-image-25197\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/research-heading.webp 2000w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/research-heading-300x149.webp 300w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/research-heading-1024x510.webp 1024w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/research-heading-768x382.webp 768w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/research-heading-1536x765.webp 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide banner_content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><em><em>Our Research and Community Impact<\/em><\/em><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Connecting Research to Real-World Change.<\/em><\/h4>\n\n\n\n<p>At the Department of Retail, Hospitality, and Tourism Management (RHTM), research doesn\u2019t stop at discovery\u2014it drives innovation across industries. Our faculty and students transform cutting-edge academic insights into real-world solutions that strengthen businesses, enrich consumer experiences, and build thriving communities. Blending empirical analysis, human-centered research, and field-based engagement\u2014RHTM scholars tackle critical issues in retail, hospitality, and tourism\u2014bridging the gap between research and practice.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cehhs.utk.edu\/rhtm\/undergraduate-programs\/\">View our Programs<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull explore-sc is-layout-constrained wp-block-group-is-layout-constrained\" id=\"programs\">\n<div class=\"wp-block-columns explore-sc__rw is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column explore-sc__cl cl-lf is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full explore-sc__img\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"837\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1184603626.jpg\" alt=\"\" class=\"wp-image-25191\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1184603626.jpg 1254w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1184603626-300x200.jpg 300w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1184603626-1024x683.jpg 1024w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1184603626-768x513.jpg 768w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1184603626-600x400.jpg 600w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns explore-sc__cnt is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Rural Business &amp; Retail Development<\/strong><\/h2>\n\n\n\n<p>Through two innovative, USDA-funded initiatives, Dr. Michelle Childs and Dr. Heejin Lim are helping rural businesses and producers thrive in today\u2019s ever-changing environment:<\/p>\n\n\n\n<div class=\"wp-block-buttons dicount__btn explore-sc__btn is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cehhs.utk.edu\/rhtm\/research-and-outreach-overview\/rural-business-retail-development\/\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column explore-sc__cl cl-lf is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full explore-sc__img\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"836\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1293578621.jpg\" alt=\"\" class=\"wp-image-25192\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1293578621.jpg 1254w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1293578621-300x200.jpg 300w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1293578621-1024x683.jpg 1024w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1293578621-768x512.jpg 768w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/08\/iStock-1293578621-600x400.jpg 600w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns explore-sc__cnt is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Food Allergy Education<\/strong><\/h2>\n\n\n\n<p>Through a USDA-funded project, Dr. Junehee Kwon and project partners developed&nbsp;storytelling-based educational materials to help faculty engage students in learning about food allergy awareness and management.<\/p>\n\n\n\n<div class=\"wp-block-buttons dicount__btn explore-sc__btn is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cehhs.utk.edu\/rhtm\/research-and-outreach-overview\/food-allergy-education\/\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column explore-sc__cl cl-lf is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full explore-sc__img\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"836\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/12\/shrimp.webp\" alt=\"\" class=\"wp-image-25649\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/12\/shrimp.webp 1254w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/12\/shrimp-300x200.webp 300w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/12\/shrimp-1024x683.webp 1024w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/12\/shrimp-768x512.webp 768w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/12\/shrimp-600x400.webp 600w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns explore-sc__cnt is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Food4VOLS<\/strong><\/h2>\n\n\n\n<p>Food4VOLS, led by Tyler White and supported by the UT Student Environmental Initiatives Fund, rescues surplus food and transforms it into free, ready to heat meals for the UTK community.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons dicount__btn explore-sc__btn is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cehhs.utk.edu\/rhtm\/research-and-outreach-overview\/food4vols\/\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-para-q_sc is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light has-parallax bg-para__pic\"><div class=\"wp-block-cover__image-background wp-image-24862 size-full has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/05\/minor-5.webp)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#d2a8a1\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns bg-para__rw is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bg-para__cl has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p>&#8220;Engaging in community-based research and outreach has been one of the most fulfilling parts of my career. It\u2019s deeply meaningful to apply my expertise in ways that strengthen local businesses, empower entrepreneurs, and create real impact. Giving back to the community through knowledge and collaboration inspires everything I do.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-columns bg-para__cnt is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Heejin Lim<\/h4>\n\n\n\n<p>Professor of Retail and Merchandising Management<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our Research and Community Impact Connecting Research to Real-World Change. At the Department of Retail, Hospitality, and Tourism Management (RHTM), research doesn\u2019t stop at discovery\u2014it drives innovation across industries. Our faculty and students transform cutting-edge academic insights into real-world solutions that strengthen businesses, enrich consumer experiences, and build thriving communities. Blending empirical analysis, human-centered research, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","_genesis_hide_title":true,"_genesis_hide_breadcrumbs":true,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":{"0":"post-25184","1":"page","2":"type-page","3":"status-publish","5":"entry"},"acf":[],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/pages\/25184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/comments?post=25184"}],"version-history":[{"count":0,"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/pages\/25184\/revisions"}],"wp:attachment":[{"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/media?parent=25184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}