{"id":24946,"date":"2025-07-07T11:30:08","date_gmt":"2025-07-07T11:30:08","guid":{"rendered":"https:\/\/cehhs.utk.edu\/rhtm-dev\/?page_id=24946"},"modified":"2026-01-30T08:22:23","modified_gmt":"2026-01-30T13:22:23","slug":"retail-and-merchandising-management-bs","status":"publish","type":"page","link":"https:\/\/cehhs.utk.edu\/rhtm\/undergraduate-programs\/retail-and-merchandising-management-bs\/","title":{"rendered":"Retail and Merchandising Management, BS"},"content":{"rendered":"\n<div class=\"wp-block-group hero__bann is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light hero-bann__pic\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" class=\"wp-block-cover__image-background wp-image-25545 size-large\" alt=\"\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/11\/rhtm-hero2-1024x420.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/11\/rhtm-hero2-1024x420.webp 1024w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/11\/rhtm-hero2-300x123.webp 300w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/11\/rhtm-hero2-768x315.webp 768w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/11\/rhtm-hero2-1536x630.webp 1536w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/11\/rhtm-hero2.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#c4b1a5\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns hero-bann__wrap is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns hero-bann__rw is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column hero-bann__cl is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-smokey-x-color has-text-color has-link-color wp-elements-eb2a0a4a6be8d202dd5f822a44bd9886\" style=\"font-size:clamp(25.984px, 1.624rem + ((1vw - 3.2px) * 1.408), 44px);\">Retail and Merchandising Management, BS<\/h1>\n\n\n\n<p><em><strong><em>Shaping the Next Generation of Leaders in Retail and Fashion<\/em><\/strong><\/em><\/p>\n\n\n\n<p>Earn your Bachelor of Science in Retail and Merchandising Management (RMM) and step into the dynamic world of retail and fashion. Our program provides the strategic insights, analytical skills, and hands-on experience needed to excel in roles such as buying, brand management, e-commerce, and retail analytics.<\/p>\n\n\n\n<div class=\"wp-block-buttons addmisssion__btn is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/admissions.utk.edu\/?_gl=1*fptcea*_ga*MTMyMDc1OTI0MS4xNzE0NDA2NDQ4*_ga_459EKBVHD1*MTc0NDMzNDA2NC41Mi4xLjE3NDQzMzQxMjQuMC4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Apply Now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.utk.edu\/requestinfo\" target=\"_blank\" rel=\"noreferrer noopener\">Request Info<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull bann-dots__org has-orange-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull tab-box has-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide tab-box__rw is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list tab-box__list\">\n<li><a href=\"#overview\">Overview<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why Study RMM?<\/a><\/li>\n\n\n\n<li><a href=\"#careers\">Careers<\/a><\/li>\n\n\n\n<li><a href=\"#featured\">Featured Courses<\/a><\/li>\n\n\n\n<li><a href=\"#concentrations\">Concentrations<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"overview\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Program Overview<\/h2>\n\n\n\n<p>Looking to launch a career that\u2019s exciting, dynamic, and full of potential? With a Bachelor of Science in Retail and Merchandising Management (RMM), turn your passion for fashion, retail, and innovation into a career you\u2019ll love. Whether you dream of leading top retail brands, shaping the future of e-commerce, creating unforgettable customer experiences, or mastering the art of product development, RMM sets you up for rapid career growth in one of the most dynamic industries.<\/p>\n\n\n\n<p>In RMM, you\u2019ll gain hands-on experience and career-ready skills like data analysis, leadership, and consumer insights\u2014skills that will take you far no matter where your career path leads. Whether you\u2019re passionate about fashion, technology, or strategy, this major helps you build a career that\u2019s as exciting as the industry itself.<\/p>\n\n\n\n<p>From global fashion brands to cutting-edge e-commerce platforms, you bring the vision, and we\u2019ll help you turn it into a career.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"why\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Why Study Retail and Merchandising Management?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Personalized Learning in a Supportive Environment<\/h4>\n\n\n\n<p>Our intimate program size fosters close relationships with faculty and peers, creating a collaborative and engaging learning experience. Students receive individualized academic and career mentoring, ensuring they are well-prepared for success in the retail industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Customizable Degree with Retail Expertise &amp; Strong Job Placement<\/h4>\n\n\n\n<p>Students can tailor their degree by specializing in Fashion Retailing or Merchandising Analytics while also earning a Business Administration minor, providing a strong foundation in general retail business principles. With a 90%+ job placement rate at or shortly after graduation, RMM graduates enter the workforce with confidence and competitive skills.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Industry-Focused Skills for a Competitive Edge<\/h4>\n\n\n\n<p>The RMM program equips students with essential skills in customer behavior, product management, inventory optimization, and retail sales strategies. With a focus on both applied and soft skills, graduates enter the workforce ready to navigate the fast-paced retail environment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exciting Career Opportunities With Top Brands<\/h4>\n\n\n\n<p>RMM graduates secure positions at leading companies such as Amazon, Kohl\u2019s, Belk, Wayfair, Ulta Beauty, and Tractor Supply, with many advancing into high-level roles. Career paths range from buying, product development, and brand management to e-commerce strategy, retail analytics, and supply chain operations. The program\u2019s flexibility allows students to tailor their careers to their passions, whether in fashion, beauty, or major retail corporations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Hands on Learning Opportunities<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/IMG_3004-2-768x1024.webp\" alt=\"\" class=\"wp-image-25035\" style=\"width:489px;height:auto\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/IMG_3004-2-768x1024.webp 768w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/IMG_3004-2-225x300.webp 225w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/IMG_3004-2-1152x1536.webp 1152w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/IMG_3004-2.webp 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>The RMM program immerses students in real-world, industry-centered learning that builds strategic thinking, creativity, and leadership. These signature experiences prepare students to excel in the fast-moving retail and fashion landscape.<br><br><strong>International Study Tours for Retail &amp; Fashion \u2013 <\/strong>Explore global markets, cultural retail strategies, and emerging fashion brands. Visit iconic companies and learn directly from industry leaders abroad.<\/p>\n\n\n\n<p><strong>Rocky Top Institute <\/strong>\u2013 Join a two-year student-run retail venture. Gain hands-on experience in product development, merchandising, sales, and operations while making real business decisions.<\/p>\n\n\n\n<p><strong>UT Creamery <\/strong>\u2013 Apply retail management skills in a fully functioning on-campus business. Build expertise in operations, marketing, customer service, and team leadership.<\/p>\n\n\n\n<p><strong>Product Development &amp; Retail Innovation<\/strong> \u2013 Design and launch original products in partnership with industry professionals. Student creations have been sold through Vol Shops and major local retailers.<\/p>\n\n\n\n<p><strong>Fashion Show Production and Management <\/strong>&#8211; Produce the annual fashion show from concept to runway. Direct styling, model casting, marketing, and retailer partnerships\u2014building portfolio-ready work and leadership experience.<\/p>\n\n\n\n<p><strong>Data-Driven Decision Making<\/strong> \u2013 Use analytics and consumer insights to solve real industry challenges, presenting recommendations to corporate teams during site visits for professional-level feedback.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.utk.edu\/requestinfo\">Learn more about these incredible opportunities<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NRF Students Landing Page\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2kIUEX9N7Ng?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"careers\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What can you do with a degree in Retail and Merchandising Management after graduation?<\/h2>\n\n\n\n<p>With a degree in Retail and Merchandising Management, the possibilities are endless! Graduates are equipped for dynamic careers in fashion, beauty, e-commerce, and retail management. Our alumni thrive in leadership roles at top companies and successfully launch their own businesses, carving their own paths to success. You can too! Explore a variety of exciting career paths available to our graduates, including:<\/p>\n\n\n\n<p><strong>Career paths you can pursue with an HTM degree:<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull academic-sc is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide academic-sc__rw rw-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Buyer<\/h3>\n\n\n\n<p>Shape trends and select products that will make a mark in the industry.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Brand Manager<\/h3>\n\n\n\n<p>Lead the marketing and development of iconic brands.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Product Developer<\/h3>\n\n\n\n<p>Create and launch innovative retail products that captivate consumers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide academic-sc__rw rw-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">E-Commerce Manager<\/h3>\n\n\n\n<p>Optimize online retail strategies and enhance customer experiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Retail Analyst<\/h3>\n\n\n\n<p>Analyze data to uncover insights that boost sales and consumer engagement.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Visual Merchandiser<\/h3>\n\n\n\n<p>Craft unforgettable in-store experiences through design and display.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide academic-sc__rw rw-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Store, Regional, or Divisional Manager<\/h3>\n\n\n\n<p>Lead retail teams and oversee operations for success across locations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Social Media Strategist<\/h3>\n\n\n\n<p>Grow and manage a brand\u2019s online presence, connecting with audiences in exciting ways.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Entrepreneur<\/h3>\n\n\n\n<p>Launch and run your own retail or fashion business, shaping your vision, gaining creative freedom, and reaping the rewards of success.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Ready to make your mark in the fast-paced world of retail? Your journey starts with us!<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-para-q_sc is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light has-parallax bg-para__pic\"><div class=\"wp-block-cover__image-background wp-image-25125 size-large has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/vol-testimonial-1-1024x699.webp)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#aeaea4\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns bg-para__rw is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bg-para__cl cl-lf has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-smokey-color has-text-color\">Looking back on my journey through the RMM program, I can honestly say it was one of the best decisions I\u2019ve ever made. The curriculum pushed me to think critically and creatively, and the hands-on projects allowed me to apply what I was learning in real-world situations. But what made it truly special were the people\u2014the professors who genuinely care about your growth and the friends who become your support system.<\/p>\n\n\n\n<div class=\"wp-block-columns bg-para__cnt is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-smokey-color has-text-color\">Camryn K.<\/h4>\n\n\n\n<p class=\"has-smokey-color has-text-color\">Class of 2025<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull academic-sc is-layout-constrained wp-block-group-is-layout-constrained\" id=\"featured\">\n<div class=\"wp-block-columns alignwide academic-sc__rw rw-1 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column academic-sc__cnt is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Featured Courses<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/catalog.utk.edu\/preview_program.php?catoid=54&amp;poid=34189&amp;returnto=11445\" target=\"_blank\" rel=\"noreferrer noopener\">Requirements and Curriculum for the RMM Program<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide academic-sc__rw rw-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>RMM 300 &#8211; Fashion Trend Analysis and Forecasting<\/strong><\/h3>\n\n\n\n<p>Explore the intersection of fashion, culture, and consumer behavior to forecast future trends. Gain valuable skills in predicting shifts in theme, color, fabrics, and design, applicable across various fields in fashion and retail.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>RMM 310 &#8211; <strong>Retail Buying and Merchandising<\/strong><\/strong><\/h3>\n\n\n\n<p>Explore how retail buyers plan assortments, forecast demand, and allocate inventory. Through hands-on Excel work and industry cases, develop the analytical skills essential for today\u2019s data-driven merchandising roles.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>RMM 320 \u2013 Product Development<\/strong><\/h3>\n\n\n\n<p>Unleash your creativity in product development! Learn to design and build apparel lines from the retailer\u2019s perspective, focusing on brand management, textile principles, specification writing, and creating products that resonate with target markets.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide academic-sc__rw rw-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>RMM 410 \u2013 Strategic Retail Planning<\/strong><\/h3>\n\n\n\n<p>Master the art of strategic retail management! Learn to develop and implement retail strategies with a focus on financial planning, operational efficiency, and customer engagement, preparing you to lead in today\u2019s competitive retail landscape.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>RMM 425 \u2013 Retail Category Management<\/strong><\/h3>\n\n\n\n<p>Gain hands-on experience in retail space planning and vendor management using cutting-edge software! Learn to optimize shelf and floor space with JDA software, leveraging data from both vendors and retailers for strategic decision-making.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column academic-sc__cl cl-lf has-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>RMM 451 \u2013 Rocky Top Retail Strategies<\/strong><\/h3>\n\n\n\n<p>Dive into the development and management of the Rocky Top Brand! Gain hands-on experience in product development, licensing, operations, promotion, and analytics, equipping you with the skills to drive retail success.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div id=\"concentrations\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Retail and Merchandising Management Major: Two Exciting Concentrations<\/h3>\n\n\n\n<p>Our program offers two specialized concentration options: Fashion Retailing and Merchandising Analytics. Each concentration prepares students for dynamic careers in one of the fastest-growing sectors of our economy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull explore-sc is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns explore-sc__rw is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column explore-sc__cl cl-lf is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full explore-sc__img\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"852\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class1.webp\" alt=\"\" class=\"wp-image-24980\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class1.webp 1500w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class1-300x170.webp 300w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class1-1024x582.webp 1024w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class1-768x436.webp 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns explore-sc__cnt is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Fashion Retailing Concentration<\/h2>\n\n\n\n<p>Dive into the world of fashion retail with hands-on experience and industry knowledge. Students in this concentration learn the principles of retailing, merchandise management, and consumer behavior, preparing for entry-level roles in fashion retail, from store management to visual merchandising. With field study opportunities and industry connections, you\u2019ll gain real-world experience that often leads to career placement upon graduation.<\/p>\n\n\n\n<div class=\"wp-block-buttons dicount__btn explore-sc__btn is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.utk.edu\/preview_program.php?catoid=54&amp;poid=34725&amp;returnto=11445\" target=\"_blank\" rel=\"noreferrer noopener\">Learn uTrack Requirements<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column explore-sc__cl cl-lf is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full explore-sc__img\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"852\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class2.webp\" alt=\"\" class=\"wp-image-24981\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class2.webp 1500w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class2-300x170.webp 300w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class2-1024x582.webp 1024w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/rhtm-class2-768x436.webp 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns explore-sc__cnt is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Merchandising Analytics Concentration<\/h2>\n\n\n\n<p>Combine your passion for retail with data-driven decision-making. The Merchandising Analytics concentration equips students with the skills to analyze retail data, forecast trends, and drive consumer insights. You\u2019ll gain the expertise to optimize retail strategies and business operations through both classroom instruction and field-based experience, setting you up for success in the evolving retail landscape.<\/p>\n\n\n\n<p>Ready to launch your career in retail? Explore both concentrations and find the path that best fits your passion for fashion, business, and analytics.<\/p>\n\n\n\n<div class=\"wp-block-buttons dicount__btn explore-sc__btn is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.utk.edu\/preview_program.php?catoid=54&amp;poid=34728&amp;returnto=11445\" target=\"_blank\" rel=\"noreferrer noopener\">Learn uTrack Requirements<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Complementary minor<\/h2>\n\n\n\n<p>To enhance your major and broaden your academic experience, consider a minor that pairs well with your BS degree. Additional minors may also align with your interests and goals. Explore all available options to find the best fit for your academic and career aspirations.<\/p>\n\n\n\n<p class=\"fancyLink\"><a href=\"https:\/\/catalog.utk.edu\/preview_program.php?catoid=34&amp;poid=16663\" target=\"_blank\" rel=\"noreferrer noopener\">Business Administration Minor<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Minor<\/h2>\n\n\n\n<p>We offer the&nbsp;<a href=\"https:\/\/catalog.utk.edu\/preview_program.php?catoid=54&amp;poid=34639&amp;returnto=11784\">Retail and Merchandising Management&nbsp;<\/a>minor that will add value to your academic journey.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group clr--box is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns clr__box--row row-first swap--img__col is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column clr__box--col col-first has--bg__img is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2304\" height=\"1422\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/Screenshot-2025-07-18-at-10.18.07\u202fAM.png\" alt=\"\" class=\"wp-image-25137\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/Screenshot-2025-07-18-at-10.18.07\u202fAM.png 2304w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/Screenshot-2025-07-18-at-10.18.07\u202fAM-300x185.png 300w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/Screenshot-2025-07-18-at-10.18.07\u202fAM-1024x632.png 1024w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/Screenshot-2025-07-18-at-10.18.07\u202fAM-768x474.png 768w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/Screenshot-2025-07-18-at-10.18.07\u202fAM-1536x948.png 1536w, https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/Screenshot-2025-07-18-at-10.18.07\u202fAM-2048x1264.png 2048w\" sizes=\"auto, (max-width: 2304px) 100vw, 2304px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column clr__box--col col-second has-smokey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" style=\"font-size:clamp(24.034px, 1.502rem + ((1vw - 3.2px) * 1.247), 40px);\">RMM Student Organization<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\"><strong>National Retail Federation Student Association<\/strong> &#8211; Affiliated with the National Retail Federation, this vibrant university club offers students exciting opportunities for professional development and industry engagement. Members gain access to exclusive networking events, industry insights, and hands-on experience, including the chance to participate in the prestigious National Retail Federation Student Program in New York City. This event opens doors to internships and career opportunities, helping students build invaluable connections that can shape their future in retail&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cehhs.utk.edu\/rhtm\/student-experience\/student-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\">More Information<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group clr--box is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns clr__box--row row-first swap--img__col is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column clr__box--col col-second has-smokey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" style=\"font-size:clamp(24.034px, 1.502rem + ((1vw - 3.2px) * 1.247), 40px);\">Meet Your Advisor<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\">At RHTM, your success is our top priority. We provide personalized academic guidance, career preparation, and wellness support to help you excel in your studies and future career. Join a supportive community committed to empowering you every step of the way.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cehhs.utk.edu\/rhtm\/undergraduate-programs\/advising-and-internship-support\/\" target=\"_blank\" rel=\"noreferrer noopener\">RHTM Advising<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column clr__box--col col-first has--bg__img is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1467\" src=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/utk-one-stop-federal-work-study.webp\" alt=\"\" class=\"wp-image-25135\" srcset=\"https:\/\/cehhs.utk.edu\/rhtm\/wp-content\/uploads\/sites\/27\/2025\/07\/utk-one-stop-federal-work-study.webp 2200w, 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Learn about our tuition costs and explore various financial aid opportunities, including specialized support for veterans and more. We\u2019re here to help you navigate every step as you pursue your academic goals.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.utk.edu\/admissions?_gl=1*1q6k42v*_ga*MTMyMDc1OTI0MS4xNzE0NDA2NDQ4*_ga_459EKBVHD1*MTc0NDMyNzg5OC41MS4xLjE3NDQzMjgzNjEuMC4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Learn How to Apply<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/admissions.utk.edu\/undergraduate-tuition-aid\/?_gl=1*191mv5c*_ga*MTMyMDc1OTI0MS4xNzE0NDA2NDQ4*_ga_459EKBVHD1*MTc0NDMyNzg5OC41MS4xLjE3NDQzMjgzNjcuMC4wLjA.#cost\" target=\"_blank\" rel=\"noreferrer noopener\">Tuition &amp; Cost<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/admissions.utk.edu\/undergraduate-tuition-aid\/?_gl=1*mkrr8y*_ga*MTMyMDc1OTI0MS4xNzE0NDA2NDQ4*_ga_459EKBVHD1*MTc0NDMyNzg5OC41MS4xLjE3NDQzMjgzOTguMC4wLjA.#financial-aid\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Aid Opportunities<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program Overview Looking to launch a career that\u2019s exciting, dynamic, and full of potential? With a Bachelor of Science in Retail and Merchandising Management (RMM), turn your passion for fashion, retail, and innovation into a career you\u2019ll love. Whether you dream of leading top retail brands, shaping the future of e-commerce, creating unforgettable customer experiences, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":24811,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","_genesis_hide_title":true,"_genesis_hide_breadcrumbs":true,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":{"0":"post-24946","1":"page","2":"type-page","3":"status-publish","5":"entry"},"acf":[],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/pages\/24946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/comments?post=24946"}],"version-history":[{"count":0,"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/pages\/24946\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/pages\/24811"}],"wp:attachment":[{"href":"https:\/\/cehhs.utk.edu\/rhtm\/wp-json\/wp\/v2\/media?parent=24946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}