50th Anniversary of “Rocky Top” Inspires New Student Designed Merchandise

The Rocky Top Institute is celebrating the anniversary of “Rocky Top” in the best way possible; by releasing merchandise designed by its own students.  Students enrolled in the Retail and Consumer Design program within the Retail, Hospitality, and Tourism Management Department were involved in designing new merchandise inspired by the Bryant’s song, “Rocky Top” to commemorate the celebration of its 50th anniversary.

Read this Tennessee Today article featuring students involved in the design, the history behind it and how the Rocky Top Institute partnered with the Bryant’s has provided unique design opportunities for students.

Be sure to shop Walmart and other area vendors to grab your anniversary merchandise; also coming to the Vol Shop soon!