Director of Marketing and Communications
Jules earned her BS of Arts in Communication from the University of Tennessee, Knoxville. Prior to her position, she was the CEO of her own marketing agency—BombDiggity, LLC. She also served as the director of marketing and community relations for WBIR-TV. Jules has more than 20 years of marketing and media experience, which include both higher education and corporate environments. Her passion is brand management and development from the ground up as well as with established brands that strive to stay relevant (e.g., WBIR, Super Bowl). Jules subscribes to a strategic and layered approach to marketing utilizing an appropriate marketing mix of social media, web, video, mobile, blogging, email, print and public relations to align and support brand strategies and goals with measurable results.
COMMUNITY LEADERSHIP & AWARDS:
Leadership Knoxville Board Member 2012-2014 Emmy Award Winning Executive Producer at WBIR Addy Award Winning Executive Producer at WBIR FBI Citizens Academy Graduate Chancellor’s Associate - University of Tennessee Class of 2010 Family Justice Center Board Member 2014-present STAR Board Member 2014-present Leadership Knoxville, Class of 2012 Gannett Innovation Facilitator Training for IDEO 2009 United Way Branding & Messaging Committee 2008-2013 Samaritan’s Place Board Member 2008-present Museum of Appalachia Events Committee 2014 Knoxville Zoo Marketing Consultant 2012 Knoxville Area Project Access 2010-2014 Arthritis Foundation Jingle Bell Run 2009-2012
American Marketing Association American Advertising Federation